Quantitative research is information derived from numbers. These sort of results can be taken from things such as ratings figures, which the broadcasting channel will collect from Broadcasters’ Audience Research Board (BARB). BARB’s job is carried out by a small black box that will be attached to several million homes. This black box will record what they are watching and then send the data back to BARB where they will convert it into figures. This is a prime example of quantitative research. http://www.barb.co.uk/
Quantitative has its advantages and disadvantages. The advantage is that when the research data is collated because its simply based on numbers it’s a lot easier to collate and place together into a form of chart. Also when it comes to placing it into graphs and charts it’s a lot easier to read, because if it’s placed into a pie chart it’s exceedingly simple to read. However with advantages always come disadvantages. One of the disadvantages is that because it’s all based on figures, it’s not always up to date. It’s usually in constant need of updating because numbers change.
A good example quantitative data being used is on programs such as Family Fortunes, because that shows answers are usually based on a surveys being taken. Where they will ask 100 people 1 question and list the top 5 answers. It’s also always used in programs such as the News where they will go out on the street and ask a selection of people closed questions that are can be always answered with using yes or no or using a likert scale.
They also use quantitative research not just in television but in films as well. In the film Super Size Me it gives quantitative research results at the beginning such as that over 100 million people are obese in and that the state of Virginia is in the top 3 most obese states in the United States of America. This research is presented to the audience by animations and cartoons. I believe that this is easily interpreted by the audience because in essence they makers of the film have tried to simplify their findings. A program where the use quantitative research the most is Match Of The Day when they are showing a live football match. It’s used most because their researches have to analyse the match and come up with the percentages of things such as possession and shots on target etc.